Rickroll
What Happened?
Internet users began disguising links so that, instead of the expected destination, viewers were taken to Rick Astley’s “Never Gonna Give You Up.”
Why Did It Win the Internet?
It was harmless mischief. The prank was clever, surprisingly wholesome, and became funnier the more people understood the joke.
Why Did It Matter?
Rickrolling became one of the Internet’s longest-running traditions and permanently embedded itself in online culture while introducing an entirely new generation to Rick Astley’s music.