The Dress
What Happened?
In 2015, a photograph of a dress sparked worldwide debate over whether it was blue and black or white and gold. The discussion spread across social media at extraordinary speed.
Why Did It Win the Internet?
For a brief moment, the entire Internet participated in the same conversation. Friends, families, scientists, celebrities, and complete strangers all joined the debate.
Why Did It Matter?
The Dress demonstrated the extraordinary reach of social media while inspiring renewed public interest in human perception, neuroscience, and the psychology of vision.